[Cialug] Fwd: Project Update #16: Matchstick - The Streaming Stick Built on Firefox OS by Matchstick.tv

[Jeffrey Ollie]

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From: Kickstarter <no-reply at kickstarter.com>
Date: Fri, Feb 6, 2015 at 2:00 PM
Subject: Project Update #16: Matchstick - The Streaming Stick Built on
Firefox OS by Matchstick.tv
To: jeffrey.ollie at gmail.com


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#16     February Update – Product Delay, Hardware, DRM, Content, and more!
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Posted by Matchstick.tv

Hello Matchstick Fans!

We’ll cut to the chase; *Matchstick is not going to ship in February. *

It’s been a very busy couple of months and we’ve had to make some hard
decisions about how to move forward. We’ve decided to release the product
when it is ready, and anticipate that to be in August 2015. Let us explain
more.

Matchstick is, at its core, a group effort to bring a solid, open, and
affordable alternative to the world of video streaming. Manufacturing is
hard, but the totality of what makes a product experience complete includes
so much more. That collaborative effort includes the hardware, the
software, the content providers, and of course, the independent developers
that will build on the Matchstick platform.

*Hardware:* We want to update the hardware. We’ve been looking at a number
of exciting applications and potential experiences for Matchstick and we’ve
determined we need to give it as much power as possible. So we’ve been
looking to increase the CPU power from a dual core to a quad core chip.
We’ve also been looking into common issues with Wi-Fi performance. Because
of the location of most HMDI ports on HDTVs, many similar products have
Wi-Fi connectivity issues. We’ve spent some considerable time reviewing
ways to improve the antenna to ensure a consistent connection that some of
the applications will require. We’ll keep you posted of course on the
newest stats and specifics! Finally, we are eating the cost to improve the
hardware, and passing along the benefits of improved hardware to our
backers. It’s a cost we are willingly paying for the promise of a better
product.

*Software:* With a new processor, we have some new opportunities.
Matchstick, with Firefox OS inside, is being updated to support DRM
(Digital Rights Management) capability. As you know, many premium content
providers such as Netflix require DRM support. Matchstick has undertaken
the mission to develop DRM as an independent project with the open source
community. In fact, we’d love for you to get involved! If you’re a
developer specializing in EME, MSE, and CDM technologies, we’d love to hear
from you. We plan to use the Microsoft PlayReady technology and are excited
to bring premium content to Matchstick. We’ll keep you updated as we work
to contribute newly developed source codes for DRM back to the open
community. It’s our goal to make sure open source technology doesn’t mean
2nd tier content and experiences!

*Content Providers:* We are continually in talks with all the content you
will want to experience on your Matchstick. DRM is a barrier and has become
our primary focus, and as we work to nail that down we continue to explore
new opportunities to upgrade the entire Matchstick experience. We have been
looking at some very exciting possibilities! We can’t wait to show you in
the coming months.

*Independent developers:* We’ve seen some incredible possible use cases for
Matchstick and want to make sure the developer community’s creativity is
not hindered by hardware or software limitations. We feel strongly about
supporting developers with something much more than a hacked Chromecast
type device. The updates to Matchstick will ensure that.

We’ve learned a lot about Matchstick since last fall. Most importantly, we
learned that we had struck a nerve with consumers and brands alike. So
we’ve been working to make sure we build a community not just a product.
We’ve been arranging partnerships, hiring team members, and taking steps to
ensure Matchstick is more than just a one off product and will be
announcing more partnerships, hires, and even some further funding in the
coming months.

So there it is! We hope you agree it’s better to make a small sacrifice now
for a bigger gain later. Our goal is to bring a whole new way of
interacting with the screens around you with an easy to use, powerful, and
customizable platform. We have big ambitions, but with your help, we are
certain we can get there. Thanks for all of your support!

- The Matchstick Team

PS- Speaking of support - We've also Implemented our support and developer
center!
<http://e3.kickstarter.com/mpss/c/5wA/6TYCAA/t.1kb/Q0Ewkng8RxuiTkNYeZqKCQ/h2/LG-2FKpO-2F53DflorLP37637mRkhLTiliPrpw7SlrI-2ByuQ-3D>
Be sure to check it out when you get a chance, especially if you are among
our esteemed developers!
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-- 
Jeff Ollie