[Cialug] Free Codeweavers - did it work?
Barry Von Ahsen
barry at vonahsen.com
Fri Oct 31 16:23:52 CDT 2008
Matthew Nuzum wrote:
> On Fri, Oct 31, 2008 at 1:16 PM, David Champion <dchampion at visionary.com> wrote:
>> FYI: I got my Codeweavers activation serial number today...
>>
>
> It will be very interesting to hear how this stunt affects them. Did
> they lose customers for a year by giving away the 1 year support
> package to those customers who were considering buying, did people who
> wouldn't have bought anyway download it and try it for a year and then
> not use it or will the publicity attract real paying customers?
>
I'd guess it was genius marketing - I'd wager they've gotten more press
from this than they ever have, and if even some tiny percent renew at
the end of the year, they'd be way ahead
-barry
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