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<div>from the Macworld translation of the Jobs Keynote</div>
<div><br></div>
<div><font face="Lucida Grande" size="-4" color="#000000">The
iPhone<br>
<br>
"This is a day I've been looking forward to for two and a half
years," said Jobs. "Every once in a while a revolutionary
product comes along that changes everything."<br>
<br>
In 1984, said Jobs, Apple introduced the Macintosh, and changed the
computer industry. In 2001, Apple introduced the iPod, and changed the
entire music industry.<br>
<br>
"Well, today, we're introducing three revolutionary products of
this class," said Jobs. "The first one is a widescreen iPod
with touch controls. The second is a revolutionary mobile phone. The
third is a breakthrough Internet communications device."<br>
<br>
"These are not three separate devices," said Jobs.
"This is one device. And we are calling it iPhone. Today Apple is
going to reinvent the phone."<br>
<br>
Jobs explained that smartphones provide phone and e-mail and what he
called "the baby Internet. They're not so smart and not so easy
to use."<br>
<br>
"We don't want to do these," he said. "We want to do a
leapfrog product that's way smarter than these phones and much easier
to use. So we're going to reinvent the phone."<br>
<br>
The iPhone does not use a keyboard, nor does it use a stylus, as many
smartphones do today. The device uses new technology called
"Multitouch."<br>
<br>
"We're going to use the best pointing device in our world,"
said Jobs. "We're born with 10 of them, our fingers."<br>
<br>
Multitouch is far more accurate than any touch display, according to
Jobs. It ignores unintended touches, supports multi-fingers gesture.
"And boy, have we patented it," he added.<br>
<br>
The iPhone runs Mac OS X, said Jobs. "We start with a solid
foundation," he explained.<br>
<br>
"Why would we run such a sophisticated operating system on a
mobile device? It's got everything we need," he said. "It's
got multitasking, networking, power management, awesome security and
the right apps. It's got all the stuff we want. And it's built right
in to iPhone. And has let us create desktop-class applications and
networking.<br>
<br>
iPhone also synchronizes through iTunes. It syncs media, contact
information, calendars, photos, notes, bookmarks, e-mail accounts.
"All that stuff can be moved over the iPhone completely
automatically," said Jobs.<br>
<br>
The iPhone features a 3.5-inch, 160 dot-per-inch color screen. There's
a small "Home" button it. It's also remarkably thin -- 11.6
millimeters, thinner than any smartphone out there, according to
Jobs.<br>
<br>
On one side, the iPhone sports a ring/silent switch, volume up and
down controls. On its silver back side is a 2 megapixel digital
camera. The bottom features a speaker, microphone and iPod dock
connector.<br>
<br>
The iPhone also incorporates a proximity sensor that automatically
deactivates the screen and turns off the touch sensor when you raise
the device to your face. An ambient light sensor will sense lighting
conditions and adjust brightness levels accordingly. And an
accelerometer can tell when you switch from portrait to landscape
mode.<br>
<br>
Jobs' demonstration of the iPhone began with iPod-related features. An
iPod icon along the bottom of the screen brings up a list of music,
and Jobs flicked his finger to scroll up and down. He flipped the
iPhone on its side and it reoriented to landscape mode, displaying
album art in iTunes' "Cover Flow" mode. Jobs also showed
video on the device.<br>
<br>
"We want to reinvent the phone," he reiterated. "What's
the killer app? The killer app is making calls! It's amazing how hard
it is to make calls on phones. We want you to use contacts like never
before."<br>
<br>
The iPhone can synchronize contacts from a PC or Mac, and features
"Visual Voicemail." He described it as "random access
voicemail" that lets you navigate directly to the voice messages
you're interested in.<br>
<br>
iPhone is a quad-band phone that operated on GSM and EDGE networks.
That's the most popular international standard, said Jobs, though
Apple plans to make 3G phones in the future. It also integrates Wi-Fi
and Bluetooth 2.0 connectivity.<br>
<br>
Demonstrating the phone's ability to make calls, he touched the
screen's phone icon and scrolled through his contact list, pulling up
Jonathan Ive, senior vice president of industrial design. Phil
Schiller then called Jobs -- visible through call waiting. Jobs
pressed a "merge calls" button and then created a three way
conference calling.</font></div>
<div><font face="Lucida Grande" size="-4" color="#000000"><br>
The iPhone's text messaging interface looks similar to iChat -- user
dialogue is encased in bubbles, and a touch keyboard appears below.
And the phone's photo management software enables you to use a
"pinching" motion to zoom in and out of
pictures.</font></div>
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<div><font face="Palatino" color="#000000">Victoria L. Herring,
Attorney, Civil Rights, Discrimination & Employment Law,
<http://www.HerringLaw.com>; Travel research, planning &
Photography site and blog, <http://www.JourneyZing.com/blog>;
Des Moines, Iowa, ph.515-255-4475.</font></div>
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