[DM-MUG] killer app indeed

[Darcy Baston]

Yeah, I'm totally blown away by all this. Watching it live: http://www.macrumorslive.com/
 
On Tuesday, January 09, 2007, at 12:22PM, "Victoria L. Herring" <vlh at herringlaw.com> wrote:
>from the Macworld translation of the Jobs Keynote
>
>The iPhone
>
>"This is a day I've been looking forward to for two and a half 
>years," said Jobs. "Every once in a while a revolutionary product 
>comes along that changes everything."
>
>In 1984, said Jobs, Apple introduced the Macintosh, and changed the 
>computer industry. In 2001, Apple introduced the iPod, and changed 
>the entire music industry.
>
>"Well, today, we're introducing three revolutionary products of this 
>class," said Jobs. "The first one is a widescreen iPod with touch 
>controls. The second is a revolutionary mobile phone. The third is a 
>breakthrough Internet communications device."
>
>"These are not three separate devices," said Jobs. "This is one 
>device. And we are calling it iPhone. Today Apple is going to 
>reinvent the phone."
>
>Jobs explained that smartphones provide phone and e-mail and what he 
>called "the baby Internet. They're not so smart and not so easy to 
>use."
>
>"We don't want to do these," he said. "We want to do a leapfrog 
>product that's way smarter than these phones and much easier to use. 
>So we're going to reinvent the phone."
>
>The iPhone does not use a keyboard, nor does it use a stylus, as many 
>smartphones do today. The device uses new technology called 
>"Multitouch."
>
>"We're going to use the best pointing device in our world," said 
>Jobs. "We're born with 10 of them, our fingers."
>
>Multitouch is far more accurate than any touch display, according to 
>Jobs. It ignores unintended touches, supports multi-fingers gesture. 
>"And boy, have we patented it," he added.
>
>The iPhone runs Mac OS X, said Jobs. "We start with a solid 
>foundation," he explained.
>
>"Why would we run such a sophisticated operating system on a mobile 
>device? It's got everything we need," he said. "It's got 
>multitasking, networking, power management, awesome security and the 
>right apps. It's got all the stuff we want. And it's built right in 
>to iPhone. And has let us create desktop-class applications and 
>networking.
>
>iPhone also synchronizes through iTunes. It syncs media, contact 
>information, calendars, photos, notes, bookmarks, e-mail accounts. 
>"All that stuff can be moved over the iPhone completely 
>automatically," said Jobs.
>
>The iPhone features a 3.5-inch, 160 dot-per-inch color screen. 
>There's a small "Home" button it. It's also remarkably thin -- 11.6 
>millimeters, thinner than any smartphone out there, according to Jobs.
>
>On one side, the iPhone sports a ring/silent switch, volume up and 
>down controls. On its silver back side is a 2 megapixel digital 
>camera. The bottom features a speaker, microphone and iPod dock 
>connector.
>
>The iPhone also incorporates a proximity sensor that automatically 
>deactivates the screen and turns off the touch sensor when you raise 
>the device to your face. An ambient light sensor will sense lighting 
>conditions and adjust brightness levels accordingly. And an 
>accelerometer can tell when you switch from portrait to landscape 
>mode.
>
>Jobs' demonstration of the iPhone began with iPod-related features. 
>An iPod icon along the bottom of the screen brings up a list of 
>music, and Jobs flicked his finger to scroll up and down. He flipped 
>the iPhone on its side and it reoriented to landscape mode, 
>displaying album art in iTunes' "Cover Flow" mode. Jobs also showed 
>video on the device.
>
>"We want to reinvent the phone," he reiterated. "What's the killer 
>app? The killer app is making calls! It's amazing how hard it is to 
>make calls on phones. We want you to use contacts like never before."
>
>The iPhone can synchronize contacts from a PC or Mac, and features 
>"Visual Voicemail." He described it as "random access voicemail" that 
>lets you navigate directly to the voice messages you're interested in.
>
>iPhone is a quad-band phone that operated on GSM and EDGE networks. 
>That's the most popular international standard, said Jobs, though 
>Apple plans to make 3G phones in the future. It also integrates Wi-Fi 
>and Bluetooth 2.0 connectivity.
>
>Demonstrating the phone's ability to make calls, he touched the 
>screen's phone icon and scrolled through his contact list, pulling up 
>Jonathan Ive, senior vice president of industrial design. Phil 
>Schiller then called Jobs -- visible through call waiting. Jobs 
>pressed a "merge calls" button and then created a three way 
>conference calling.
>
>The iPhone's text messaging interface looks similar to iChat -- user 
>dialogue is encased in bubbles, and a touch keyboard appears below. 
>And the phone's photo management software enables you to use a 
>"pinching" motion to zoom in and out of pictures.